PRESS RELEASE: Care to Care Announces Three Senior-Level Appointments


Carol Folkman, VP of Client Services, Lee Reed, Director of Clinical Services, Doreen Wilburn-Smith, Director of Call Center Operations

New York, NY (January 25, 2012) – Care to Care, a URAC-accredited Radiology Benefit Management (RBM) company, announced today that it has named three women to enior-level management positions.

Carol Folkman, who has 20 years of experience managing a broad range of programs that improve financial and clinical outcomes for healthcare service organizations, has been appointed Vice President of Client Services. Lee C. Reed, RN has worked over the past 19 years in a range of clinical and administrative settings that includes ICU, CCU, ER (triage), medical surgical, oncology, orthopedics, dialysis, and radiology benefits management, has been named Director of Clinical Services. With 25 years of managerial and executive-level experience in leading and initiating personnel development programs for customer service and call center operations, Doreen Wilburn-Smith will serve as Care to Care’s Director of Call Center Operations.

“These three appointments represent our commitment to providing top-tier services to a client base that is steadily expanding,” said Barbara Kelman, Chief Operating Officer of Care to Care. “All three have excelled in their areas of expertise, and they bring to Care to Care the kind of experience that will lead to the development of an even stronger client and clinical services platform across the board. As Vice President of Client Services, Carol Folkman has a proven track record of managing resources to meet clients’ operational needs and building client relationships. Lee Reed, who for the past 10 years has worked with one of the largest radiology benefit management firms, has broad clinical experience and will be invaluable to us across a range of services we provide, and the wealth of call-center experience that Doreen Wilburn-Smith brings to Care to Care will help further strengthen an operation that is at the very heart of this company.”

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